Blasphemy in the Church of Social Marketing

I hate 99% of Social Marketing.

How most people feel about Social Marketing

How most people feel about Social Marketing

I hate 99% of Social Marketing.

You may have noticed on Facebook that my new title is “Blasphemer in the Church of Social Marketing.” This is not a schtick. It’s real. After spending years researching the topic and seeing all manner of grasping to prematurely close a deal, I had nearly lost hope in this grand, beautiful, endlessly fascinating communication medium we call social media.

When it gets dark outside your light shines that much brighter.

If you want to make a positive, lasting impact on people about your brand, ignore what the “experts” are telling you and lead with your best self. Games sometimes work, but they misfire just as often. Case in point: the very recent McDonalds tweet where a McDonalds rep on Twitter gets cute and hijacks the deeply disturbing, high profile Ohio kidnapping case in order to promote their trivial, crappy food. Well played, McDonalds. Well played.

Be your best self when you’re representing a brand online.

The best version of you is so much more fascinating and alive than any zombie clone. It draws an audience like nothing else. How else do you think a no-name woman working from home while bringing up 3 kids gets offered a book deal out of the blue and quoted in Forbes

It works. And it’s good karma. 





5 Responses to “Blasphemy in the Church of Social Marketing”

  1. Alex

    Hello! I write my graduation paper right now and I want to thank you for the
    great book you wrote. It really helps me finish my work, and it’s really
    difficult to use other books, because you managed to include almost everything I
    need about ORM in it!

    • Alex, you just made an otherwise terrific morning even better! Seriously. I can’t tell you how much it means to me to be able to give you some thoughts to spark off your own on ORM.

      What’s your paper about and what’s your major? :D

      • Alex

        Hey! Thanks for the reply! The paper is more of a general look on
        ORM, with 3 big chapters: one that includes the general theoretical
        concepts, one about monitoring your brand/organization’s reputation and
        one on managing and solving a crisis situation. This topic was never
        approached by other colleagues before, and I’m not really sure if the professors will like it.
        My major is Communication and PR. I’m glad that knowing this made you happier! To be sincere, I wasn’t really expecting an answer so quickly, but it seems you really manage your online reputation :D