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10 Ways to look scammy when you’re really legit…

10 Ways to look scammy when you’re really legit…

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Vintage snake oil potion label

Who could ask for anything more?

How to look scammy when you’re really legit…

During a recent interview with Adrienne Graham I kinda went wild at the end with a spontaneous list of How Not To Look Like A Scammer if you’re a legitimate business. We had so much fun that my interviewer nearly snorted coffee from her nose (not really), but we did laugh ourselves silly because these are so true, and so prevalent. I’m sure I’ve missed dozens of signals, but without further ado I present my Top Ten tips on :

They Just Might Be A Scammer! 

  1. If tend to say things like “I have no education or training and stumbled on this miraculous…”
  2. If they have no testimonials from real people telling their success stories…
  3. If they use lots of primary colors in their copywriting like this…
  4. If they don’t have any published works and yet claim “international guru” status…
  5. If they prey on your insecurities…
  6. If promise HUGE results…
  7. If they charge a fortune for something fuzzy…
  8. If they claim divine inspiration (because ordinary schlubs like the rest of us don’t get inspired…)
  9. If they act amazing but helpless somehow, asking for your help…
  10. If your gut instinct is telling you to pass on whatever they’re offering.

I hope you enjoyed this oh-so-partial list of scam-busting goodness! What techniques do I need to add to the list?

Sending you warm wishes for every success and a worthy online reputation in your legit business online!

~Lori

P.S. My compliments to Jeff Foxworthy for inspiring this list style with his oh-so-accurate “You Might Be A Redneck” series.

 

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20 Responses to “10 Ways to look scammy when you’re really legit…”

  1. 10 formas de parecer un estafador cuando en realidad no lo eres | 10 Ways to look scammy when you’re really legit…http://t.co/dsIbRA0qQk

  2. vegemitevix

    A couple more for you – If they say ‘I’m the real deal and working with me won’t cost you anything’ Run for the hills! If they assume relationship with you, calling you darling, or signing off ‘love you all’. Do you really? All of us? Even the evil readers? Bah! And a few more – What about life-changing formulas? Or the ‘Friend I wanted to share with you today this amazing blah blah blah…’

    • Hi Vix! Somehow my Disqus didn’t show your comment until I looked just now. Sorry!

      You make some really important additions. I’ll admit to being effusive sometimes, but if you look at my Services page I don’t get mushy. It’s not the time or place!

  3. #11 – if they publish very short blog posts without even proof-reading them first. Sorry to be harsh – but since you raised subject in the first place ;-)

  4. But being serious – #11 on my list would be “If they fail to moderate comments on their blogs to prevent spam or other offensive stuff”. #12 would be “No sign of real people behind a website” #13 “No sign of any geographic, real-world presence” – if they can’t be physically found, how can they be accountable?

    • I agree with your additions. For those who might not be aware,lots of people set up sites with ads on them, just to drive traffic via social media with blog posts. There’s no real heart or passion behind it. It’s just a means of generating traffic so that people might click on their ads while they’re there.

      There are more reasons, but that’s a pretty common one.

    • I agree with your additions. For those who might not be aware,lots of people set up sites with ads on them, just to drive traffic via social media with blog posts. There’s no real heart or passion behind it. It’s just a means of generating traffic so that people might click on their ads while they’re there.

      There are more reasons, but that’s a pretty common one.