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Raw Trumps “Corporate” Online

If you want to bootstrap a business together that’s satisfying and rewarding, and would rather do it with as few bumps and bruises as possible, you’ve got to be just a little raw in order for people to believe you’re telling the truth.

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Raw and delicious

Raw and delicious

Hi there!

I just got done consulting with an online business owner who is really going places. :D

I feel so excited getting to help her communicate what she has to offer, because the only way I work with people is to create a message that’s honest, congruent with who they really are right now, and just a little raw.

If you want polished and corporate, don’t try to build a following for yourself online unless you have an advertising budget as deep as the grand canyon or plenty of people willing to leverage their personalities and followings in order to build yours. It’s the truth.

If you want to bootstrap a business together that’s satisfying and rewarding, and would rather do it with as few bumps and bruises as possible, you’ve got to be just a little raw in order for people to believe you’re telling the truth.

Let’s talk about what raw, because I want to make sure we understand each other. ;)

Raw, in this context, means:

  • Being congruent with who you really are when people meet you at a conference or getting coffee around town
  • Being clear about what you do, which is a completely different discussion that we need to have
  • Being up front about why you’re doing it, including your dorky, pie-in-the-sky dreams about the change it will bring into the world, if you have them, or just sharing the rush you get from something deeply cool
  • Being candid about what you stand to gain from the experience 

This is going to take some work. The happy news is that if you do this vital work up front, the rest will fall into place with a little savvy and the system I created in [amazon_link id=”1118338596″ target=”_blank” container=”” container_class=”” ]Online Reputation Management For Dummies[/amazon_link]. 

If you want help in pulling your crystal clear message together or even just implementing the system in my book, so that you can get your brand seen far and wide and build a powerful social platform, please email me at lori @ lorirs (dot) com  for help. At the very least I’ll give you 15 minutes of my time and together we can figure out whether working me is a good fit for you or whether there’s somebody else I can refer you to for help in getting you where you want to go faster, easier, and while having more fun along the way than you think is decent. :)

Until then, keep it just a little raw! 

XXOO

Lori

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6 Responses to “Raw Trumps “Corporate” Online”

  1. Lyndon NA

    Good, solid insights – thank you :D

    Though knocking off a few sharp edges and adding a little refinement may be a good idea,
    ensuring that your core, integral values and responses are true is important.
    Otherwise you end up spending time on refining what you say, how you say it that could be spent “doing” something more important.

    It also helps avoid the “deception perception” that some people encounter when they realise what they thought you were and what you are don’t quite match.

  2. Suzi Banks Baum

    Lori, every time I read you, I -re-learn or discover something important. Thank you! xo Suzi

    • Thank you Suzi!! I’m so happy to be able to help you spread your lovely, important message into the world via social media and blogging. Love your vibe and what you do!!