Publicity and Money…
Don’t always go together! Case in point: world famous, infinitely disturbing Here Comes Honey Boo Boo. After all the Honey Boo Boo hullabaloo last year I finally had to see what the fuss was all about and watched an episode. Or two. And an interview. Or two. It was fascinating on many levels, not least of which is the fact that they also live in Georgia, which makes me a little self conscious, because I wonder if you think we all act like that. But the biggest lesson that I got from this reality show had to do with the bottom line for these folks. I won’t tangle with the ethics and morality of having a show like this, but if you’re going to invest everything you have and your entire future on something you think is worthwhile, it at least ought to pay.
They’re getting ripped off
In a TV interview, Mama June is telling about how she’s their publicist, agent, etc. She handles it all. That’s got to be a huge leap for a lady who wasn’t trained in these complicated areas. I’d hire qualified pros if I had a hit TV show. The Kardashians get $40,000 per episode and have weaker ratings, yet the Honey Boo Boo family gets $10,000 an episode. It’s pretty disgraceful to have one of the most talked about families in the country and yet only receive that much an episode. When you break it down per person in the show, it’s positively criminal.
In the odd event that you’re reading this, Mama June,
- Please consider telling TLC that you refuse to work for less than the Kardashians get paid. Ignore any sob stories and get what you’re show’s worth.
- Please tell me it’s just a show and that you really do set loving limits with your kids.
- Investigate ways you can leverage this publicity long term before it’s gone. Hire a trustworthy, well recommended lawyer to review all contracts so that you’re not getting tricked. They’re pros.
For the rest of us chickens (sorry, I was “going local” there for a sec!), I you to forever know that publicity and money are not automatically linked. You have to find creative and smart ways to leverage your publicity. People think that I’m rich now that I have a book, Online Reputation Management For Dummies, published by Wiley Publishing. I have to sell hundreds of thousands of copies in order to make a dime. Financially, I would have done better working at McDonalds by the hour, but I have high hopes that it will help people far and wide (the idealist in me) and that it will open up more paying speaking engagements (again, the idealist in me, and fun seeker). As it is, I do love my consulting clients and am grateful for them. Every one of them came to me before the book published…
I have a friend who was determined to make a name for herself online, made it happen, and got herself an invitation to appear on the Today show! It was a huge rush, success story, and financial miss. She didn’t make a dime from the appearance because she didn’t have any goods or services to sell on her site, ready to purchase that day. She got
- A giant traffic spike
- A huge thrill
- Blogging street cred
- That’s it
Be wise about your intentions with getting online and growing your reputation. If you can tie it to a real-world, ethical product or service, you’re golden. Otherwise, get in the trenches and refigure your strategy. If you need help, contact me at lori @ lorirs (dot) com for a 15 minute consultation, on the house (as my schedule permits) and I’ll help you or refer you to somebody that’s a better fit.