How to make your brand’s social media 10x better

By Lori On April 21, 2012 · 9 Comments

How would this person make your clients feel?

Launching a major brand’s Social Media presence isn’t easy

There are all kinds of issues to consider, but when everything’s figured out, such as

Who decides what the message(s) will be
Who sets the tone
Where you will post
How you will post
What monitoring tools you will use
Who will be monitoring via those tools
Why you even have an online presence
How you will handle online crisis

How to make your brand’s social media 10x better

If you do this one thing, all of your social media policy evolutions and plans will go 10x better. LISTEN to what people are actually saying to (and about) you online and then respond by genuinely helping, rather than being defensive or trying to sell something.

What’s the best brand experience you’ve ever had online? Please scroll down to the comments below and tell me.

Photo credit: Healthy Psychology Consultancy

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I’m saying “thank you, Lori,” and I know you are always listening! Have a great week.
Martin Koss

Good post Lori. And so true, too. It reminds me of one I wrote a couple of years ago about having a defensive/invasive attitude to comments and reviews.
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dutchessabroad

Mine was IRL. Tina Hogatt, a (at the time new) Twitter connection, approached me at the Richard Hugo House saying: “Are you the DutchessAbroad?”
Note that I haven’t forgotten this professional artist’s name (and handle) either.
- http://www.social-media-design.com/ Lori Randall Stradtman
  
  OH absolutely!! That must have been so wild! Thanks for sharing!